Parties from the previous outgoing messages, almost certainly dual strategy of Apple iPhone 5c their sales are not as expected, while the two aircraft models sold in the market gap there? According to the latest information released by research firm point of view, in the U.S. market, iPhone 5s with iPhone 5c sales ratio of 64% and 27%, but also each sold more than two iPhone 5s when, iPhone 5c can barely sold a .
This information is derived from Consumer Intelligence Research Partners (CIPR) in the U.S. market as the basis for the statistics, Apple did not announce these two new iPhone formula respective model and price before the general prediction models are considered cheap sales should more than high-priced models.
After the product is released from the iPhone 5c specifications and price, it seems doomed in the market is facing huge challenges, among which are presented in the most discussed than the iPhone 5c pricing issues, especially in the spread with the iPhone 5s enough, so that consumers would rather spend more money to buy specifications are more amusement iPhone 5s (such as 64-bit processor and fingerprint recognition capabilities).
However, in contrast to October 2012 after the release of iPhone 5 Apple iPhone was the proportion of sales of each model point of view, but you can see when the new iPhone 5 sales ratio was 68%, while the price of the iPhone 4S older proportion 23% of the cases, it seems that a similar situation in 2013, and even iPhone 5c is also higher than last year's 27 percent the proportion of the iPhone 4S.
Apple iPhone is the high-end and mid-range sales ratio has always been close to 2-to-1 status, but the difference is that in the past the old machine is to maintain the old specification, modeling, and then adds almost no other production design costs, but iPhone 5c from the packaging, materials to be another style of a budget to spend, and even a variety of colors and capacities also increased inventory management and shipping costs, so only in exchange for more than 4% of the proportion of slow-moving inventory estimate plus more problems, how This is wishful thinking to see Apple did not play well.
