Taiwanese smartphone maker HTC (HTC) in recent years, working not very well, in addition to the North American market failure, Q2, Q3 results are also sluggish, Q3 showed a net loss, the company's high-promotional marketing expenses reached trafficking contributed to effectiveness is not as expected, whether more aggressive fought global emerging markets, including China, in order to achieve the possibility of rebirth, is currently on the market focus of discussion for HTC one.
HTC on October 15, 2013 in Beijing, China announced a new flagship smartphone HTC One Max, change the past, first released in the North American market, the product strategy and chose the first time in China released flagship product, has come to mean HTC emphasis on market Subordinated already different from the past. This product will be released three days later in the North American market.
HTC One Max this product has 5.9-inch large LCD screen, but also with a fingerprint reader, targeting hundreds of millions a year supporting the needs of Chinese old ones intelligence market.
However, the Chinese market, in fact, much larger rivals, not just Korean factory Samsung, SONY and other foreign-day plant, several major local Chinese smart phone brands, including Lenovo, ZTE, Huawei, etc., as well as Meizu, millet and other popular brands HTC to these enemies in Deus Ex, does have some difficulty.
According to market research data show that Chinese brand visibility, is higher than the HTC phone's performance in the Chinese market, HTC's market share in the Chinese market only single-digit percentages.
Technology Daily News (Technews) believes that the North American smartphone market is already Samsung, Apple garnered a large country of the situation, the other brands in the North American market work, the short term is difficult to play good results. The Chinese market is even Samsung, Apple may not be able to dominate the state of the market, China's domestic manufacturers are also very strong, individual manufacturers to compete in the Central Plains of the situation, HTC, relatively speaking, in the Chinese market opportunities may be greater than North American market and more, but the average selling price ASP, models, marketing strategies, are able to market a firm footing in China to achieve profitability problems.
HTC is a first-tier cities in China HTC retail stores, as well as Chinese market channels of operation, but may be faster, in the current Chinese brands are actively cultivated several major cities, second-tier cities, and even Lenovo also cuts than other firms to more resources to the country's situation, HTC is the flagship brand of facing firepower of the high-end market competition and price-sensitive, functional price than the low-end market first killing war, often have similar products, but the prices are more opponents Kill the situation. Samsung's Korean factory in China's strategy is to provide a more complete product line to meet the needs of different ethnic groups, pricing strategy is also very flexible, HTC does not necessarily use the same strategy, so the outside world is also very curious about HTC in the Chinese market How the future visibility.
In addition to the Chinese market, it is worth cultivating other emerging markets, after all, more and more brands have gifts that smelled up the goods to sell mobile phone business opportunities, direct yourself to play the jump.
