Apple stores will launch iPhone TM activity, iPhone 4S, iPhone 4 and other models of the user will be able to buy iPhone 5 discount and other new models, this activity started as early as next month, Apple did not disclose the upcoming new machine type will participate in trade activities.
Apple CEO Tim Cook has said it will actively promote the iPhone TM activity is mainly based on environmental and other factors to consider, iPhone's trade activities have been launched in the dealers and large stores, Verizon, AT & T and BestBuy as early as a few months ago, has launched a iPhone trade activities.
Apple introduced the iPhone in store trade activity, in fact, to increase iPhone sales, currently still using the iPhone 4 and iPhone 4S users and a few, this trade could attract some users buying new machines, more importantly, attract consumers into the Apple franchise stores, in addition to understanding new iPhone, but can recommend to visitors iPad and iPod and other products, to help improve the sales of Apple products. Tim Cook as Apple's iPhone to trade activities to enhance the iPhone sales franchise stores the key, in fact, the Apple iPhone franchise store sales did not imagine so good, iPhone sales accounted for only 20% of total sales.
Apple has already begun to expand staff training in this activity, all of the training in the first week of September to complete a large number of empty boxes already shipped to Apple stores across the United States, these boxes will be used to recycle old iPhone , the older iPhone may be sold in emerging markets after renovation.
Apple iPhone Trade-in time and new product launch time are similar, there are many users want iPhone 5S and iPhone 5C also able to participate in trade, for now, this is unlikely, there are rumors that new listing to ensure the iPhone 5S Supply Apple will stop production of iPhone 5, so the old ones may be to clean up the activities of iPhone 5 inventory.
