August 12, 2013, Blackberry announced the suspension of the company stock, assess the strategic decision-making, including the sale of the company as a whole, to seek other joint venture, business for sale, privatization and so on.
To-end partner TPG Capital LP, Blackberry Board members Timothy Dattels core Blackberry Board established the Special Committee, in the company during the suspension sought Blackberry strategic transformation. Timothy Dattels said that in the past year, Blackberry Blackberry 10 platform dedicated to the promotion, given the company's technical strength and market competition, Blackberry has come to look for the right time to strategic decision-making.Blackberry's statement that in fact this company in the past year has tried to enhance the performance of the company, but no success, now is the time to make other choices.
Blackberry strategic decision for the four main directions, including the overall sale, joint venture, business for sale, privatization, the highest probability is that the formation of joint ventures and businesses for sale.
Not all businesses are in fact Blackberry is very bad, slow innovation phone business dragged down the performance of the company, Blackberry also has a large number of patents, the overall value of about $ 2 billion, its hardware products business value is not high, if the sell off this part of the business , to relieve pressure on the company's performance. Blackberry in the mobile phone market still has a high brand value, which in recent years the rise of the Chinese mobile phone manufacturers are very attractive, ZTE and Huawei eager to expand overseas markets, enhance the brand influence of Chinese vendors are likely to acquire Blackberry hardware manufacturing business.
Blackberry in the mobile phone market has been acknowledged in a backward situation, Blackberry 10, and based on this new platform, Z10, Q10 market hiatus, do not give up if the Blackberry mobile phone business will demand greater investment to develop and promote products, IBM and Aamazon have Blackberry could become collaborators.
Blackberry CEO Thorsten Heins said they did not rule out the possibility of selling the company as a whole, a number of companies are spread over the acquisition of the Blackberry messages, including Microsoft, Samsung, Lenovo, one of the most promising is the Asian manufacturers are outsiders, Blackberry enterprise business has a good foundation , security, well-recognized, but the Blackberry's business involves a number of United States and Canada with the government, the military-related information, the Canadian government has clearly indicated that it would sell the Blackberry rigorous review, and may even directly oppose it.
Privatisation is also an option for strategic decision Blackberry, Blackberry so you can continue to promote the company's restructuring, privatization requires a lot of capital, is also required for the company's future is very confident, between the company's current situation, finding the right The private equity firm is extremely difficult.
But a new generation of Blackberry smart phone system failed to keep up with Android and iOS in the market progress, people come as no surprise to this day it is.
