In a research report shows that Apple's iPhone is the first smart phone all shoppers favorite models, but again chose the iPhone figure is higher than the other brands, and perhaps it is this consolidation and expansion of the market under consideration, so that Apple had introduced relatively inexpensive iPhone models.
According to AllThingsD reports published in the statistical figure we can clearly see, iPhone in the smart phone of the brand with the highest proportion of first purchase and repurchase, while its nearest Samsung, even in the first purchase willingness, two only about 5% of the gap between the brand around it. However, as long used the iPhone, the iPhone users to buy again, obviously much higher than other brands too, approaching 50%, while the second place, but Samsung also approaching 30%.
In this regard in addition to the iPhone brand factors, may also unique because Apple App Stroe, the software allows users to bear the cost of investment throwing previously switched to the Android. But the indisputable fact is that as long as the people who used an iPhone, half will be used again, so AllThinsD push negotiations, perhaps this factor, so that Apple decided to launch a cheap version of the iPhone, result in the expansion of the market to attract first purchase Users outside, also can further stabilize the future customer base.
CIRP from the previous survey report can also be seen, the lower the price of the iPhone Apple's older models accounted for more than ⅓ of all iPhone sales, coupled with emerging countries smartphone market continues to grow, the ethnic group are mostly for the first time to buy smart phones, which are not considered cheap for Apple models necessity.
Reference Source:
