July 12, 2013 Microsoft announced a major restructuring plan, which is Microsoft CEO Steve Ballmer served thirteen years, the largest restructuring, aimed at harmonizing product development work to promote the company innovation, transition to hardware devices and services as the core company.
Global PC industry is in recession, as the PC era's most successful companies, Microsoft also faces pressure of declining performance. Microsoft CEO Steve Ballmer in the promotion, Microsoft will be the largest of the thirteen years of restructuring. Distributed to Microsoft employees worldwide in the mail, Steve Ballmer announced the restructuring plan, the existing functions of various departments will be divided into eight sectors, namely, engineering, marketing, business development, strategy and development, finance, human resources , Legal Affairs and CMO; Microsoft's business will be consolidated into four major business segments, namely, operating system, applications, cloud computing and equipment.
The integration of the most interesting business sector, the Microsoft reorganization replaced the five departments, namely Windows, server, business, entertainment and devices, online services a total of five divisions.
Which, Windows, Windows Phone and Xbox three operating systems will be integrated into one department. Four business department heads are well-known high-end Microsoft's director, the incumbent head of the leading Windows Phone operating system sector, in addition to the three major operating outside the system, Xbox Live and other related businesses with the operating system is also responsible for the department.
In addition, Julie Larson-Green served as head of the studio equipment, tools and, Julie Larson-Green is a 2012 Steven Sinofsky took over management of the Windows division is responsible for one of the two, after the reorganization of all of Microsoft's hardware development and equipment supply chain, both From this department.
Incumbent Microsoft Online Services Group President Lu Qi will serve as head of applications, Microsoft Office, Skype, Bing and other applications and services are in this division's; incumbent department head Satya Nadella Microsoft's server will be responsible for cloud computing and enterprise sector, which For operating Windows server business, SQL Server and Visual Studio, and other servers, and manage Microsoft's global fund services. Eight departments and four business department heads are to report directly to Steve Ballmer, in fact, the CEO for the restructuring to strengthen the company's management, Silicon Alley Insider writer Steve Kovach think Terry Myerson and Lu Qi, five high-end head is this times Microsoft's biggest winner after the reorganization.
For the mixed reviews of Microsoft's reorganization of the outside world, Nomura Securities analyst Rick Sherlund believes that Microsoft should split rather than restructuring, Xbox should become an independent company, sold Bing business; BusinessInsider think there is still a number of Microsoft's business is the industry-leading level, Microsoft has yet to be integrated into these services and equipment issues, after the reorganization will strengthen the links between the business.
Technology Daily News that several organizational changes Microsoft is indeed the product lines and services do a lot of consolidation and integration, but not every business is successful. Part of the online service, Microsoft is undoubtedly one of the major improvement projects. And from Windows and Office business revenue is still large, Microsoft for the server market also has a new approach, but it remains to be seen how effective.
Microsoft's Steve Ballmer in charge of operations has more than ten years, of which there are favorable and unfavorable, and the decline in the PC industry needed restructuring of the moment, the Microsoft adjustments can continue to maintain their status, as well as CEO of the throne, will be the two interesting topics.
