According to Apple's 2013 second quarter results, Greater China (China, Hong Kong, Taiwan and Macau) revenue of $ 4.64 billion, compared with the same period in 2012, down 14% compared with the first quarter of 2013 fell up to 43%, Apple CEO Tim Cook said the Chinese market relatively weak performance in the quarter.
In the past few years, Apple products in the Chinese market, sales have maintained a rapid growth in the first quarter of 2013 earnings report, Apple will be the Greater China market performance of listed separately, but also the only season to achieve growing regional market, Tim Cook also highlighted Apple in China has achieved the best ever season.
Apple's second quarter 2013 total revenues slightly above market expectations, but the Greater performance dips, the region's revenue was $ 4.64 billion market, the second quarter of 2012 was $ 5.389 billion, compared to 2013 first quarter revenue of $ 8.213 billion, down 43%. Apple's total revenue in proportion also from 18.8% in the previous quarter fell to 14%, Tim Cook revealed that Apple's product sales in mainland China more than the amount of 5% growth over the same period in 2012, but this is the lowest in recent quarters growth rate , iPhone sales fell 4 percent, the economic downturn in the region, the main reason for decline in market performance.
Tim Cook attributed the decline in performance in Greater China economic downturn, in fact, more from the impact of competitors, China's domestic mobile phone manufacturers continue to increase investment in the smart phone business in improving the performance of your phone and brand influence while maintaining foreign brands in the price advantage, millet mobile phone sales in the first half of 2013 is 703 million units, has annual sales of close to 2012, Lenovo, Huawei and other companies have been enhanced market share in the Chinese market smartphones Samsung ranked first in market sales also maintained growth. Apple iPhone sales in China, but fell 4%, Tim Cook said the economic downturn affects only Apple a company?
In fact Apple's second quarter of 2013 in the Chinese market have not fared well. March 15, 2013, CCTV 3.15 Consumer Council activist party, CCTV focus fire on a batch of apples in the service policy of discrimination against consumers in China, followed by a large area of coverage triggered a public matter, Apple's reputation at stake in the China region. Also the second quarter of 2013 no new listing Apple, Samsung, Nokia and lots of local Chinese manufacturers have introduced highly competitive products, the Apple performance impact is very large.
Although performance has declined, Greater China for Apple in the past year contributed revenues of $ 27 billion, which is still Apple's huge market opportunity.
