Kindle books in China is difficult to break

Amazon Kindle painstakingly, and finally in the mainland market, the development of e-book products into the bottleneck, Amazon rely on online resources model can make money on the mainland earnings, Kindle Fire HD are faced with large-screen tablet computer and smartphone challenge Kindle development in China faces an uncertain future. Amazon Kindle undoubted success of the series since November 2007 after the listing, Kindle Reader provide consumers with the electronic device provided with the same paper reading experience, no two limelight, smart phone industry has just wound up start, Kindle in product design beyond other similar products on the market, but the key success factor is the huge Amazon online resource library, relying on online Amazon started selling books revolutionized the book publishing industry to become the world's largest online book platform in the world with hundreds of millions of paying customers. When the Kindle to bring China, the software advantage lost, copyright, policy, industry, user base, etc., Amazon is still in the field of electronic business field of books, are Chinese market later lost the support of the vast online resources, Kindle Reading The skill left a few into? In accordance with the Amazon Kindle business model, a very low margin hardware products alone to buy hardware, Amazon is difficult to make money. In the library resources, the current Kindle in China Total 38,700 e-books available for download, far behind the competition, the end of 2012 Jingdong Mall has more than 300,000 books, users exceeded 5,000,000; Taobao 2012 book business turnover nearly 10 million yuan; Shanda's cloud Bookstore Book number nearly 70 million, the users has reached 20 million.
China paid to read e-book market is not perfect, nor develop consumer habits, and the $ 99 Kindle in overseas markets pricing advantages, in China 849 yuan pricing advantage can be described as nothing grand, Dangdang and other companies launched readers are priced at 400 yuan, how many consumers will actually superior hardware design for the Kindle pay?