iOS 7 will be held June 10 in WWDC 2013 debut, which is the focus of the WWDC, Apple iOS 7 for the system, since the introduction of design style has not changed after Apple was awarded the beaten track and lack of innovation. Apple's chief designer Jonathan Ive in charge of the iOS interface-related business, industry rumors iOS 7 will be a major shift in design style, Jonathan Ive will abandon the materialized design, instead of using the flat, which is significant for Apple design style subversion.
Since 2007 iOS system on the line, until iOS 6, Apple iOS systems are used to be materialized design style, the materialized design refers simulated physical objects operating mode, the electronic device is provided in real life the same experience, iOS system as a computer interface design close to a real computer, reducing the user is calculated using the computer and iPhone Experience the Difference, which is on the interpretation to be materialized.
Apple company first proposed the materialized is Steve Jobs, the materialized design can reduce the difficulty of the user's actions, such as the iBooks bookcase, flip books, calendars leather stitching, realistic Notepad These materialized iOS classic design intended to help users a good understanding of product features, teenage children and the very old can easily use electronic products. One can say that Steve Jobs is the pursuit of the most advanced technology products, with ordinary people are able to understand the way manifested after several upgrades update, iOS system can be described as quasi-physical situation has reached a pinnacle, a three or four The child can hold iPad experience on a blackboard with chalk paint a different experience.
Why iOS Jonathan Ive in charge of design, the first change is designed to be materialized. One is to be materialized because there is excessive iOS trend over the materialized because even more approaches the simulated 3D effect in the plane, increasing the complexity of the user interface, the operation of the page as the mobile phone, there is no two-dimensional depth of this concept, the basic operation of simulated 3D impossible to achieve the 3D experience; followed by iOS style has dominated the market for too long, the user is always grass is always greener, any kind of design styles are not always popular, iOS 6 and 2007's almost like twins, Mobile OS, Apple needs to change.
Jonathan Ive selected direction of change is flat, is the use of so-called flat minimum level, the core of simple design to convey the message, the user visually by a guide people to quickly focus operation, and materialized as compared to flat design less simulated texture, shape, etc., can be easier to talk about flattening understood as reflective, to fade, to the shadows. Currently the major user page design company is the most flatter Windows 8, Metro UI (the new name for the Modern UI) has done a very thorough flattening, only in the message-level design, in addition to all the major elements of unrelated messages we see Windows 8 interface is just a few blocks of color, the pursuit of visual minimalism, from the design difficulty speaking, flat compared materialized harder, the trend of human art is from the abstract to the concrete and then abstract, on concrete things of form and color highly summarized and refined, with the most simple lines and colors manifested in a simple design to ensure the message is correct, and let users love is a difficult thing, which is for Windows 8 led flattening trend, but the user does not pay for the cause.
The balance in the interface design, to be materialized and flattening can be described as two extremes, Jonathan Iv e in the transformation of iOS system, choose the more is nearly flat, rather than Microsoft's style completely flat, iOS has a number of The use of a large group, Apple can not take radical changes schedule, only the most return in the design style origin concept. The materialized and flattened and not better or worse, that is, photography and painting, which are two different information forms, Jonathan Ive brought to iOS 7 Dali is not a big break to the excellent design talent skill, I believe enough to give users and market a surprise.
