Currently in China, the growing influence of the micro-channel amplification (WeChat) is Tencent launched in January 2011 to support voice, video, images, text and timely transmission of mobile communications software, from the outset to support the iOS, Android, Windows Phone , Blackberry, Symbian and other smartphone operating system, the main features are cross-platform, zero tariffs, display real-time input state, and supports multiple chat groups, but also with a variety of Tencent's popular software, such as QQ to share accounts, to facilitate promotion be used.
Micro-channel in the QQ mailbox page promotion for nearly two years (Tencent micro-channel team leader Zhang Xiaolong originally QQ mailbox product manager), the communication based on the introduction of social philosophy, "circle of friends", and Tencent QQ deep integration, so that micro-channel can receive from QQ offline messages, so that micro-channel to leveraging the power, constantly increasing in the Chinese market influence.
QQ-based rapid development in
Developer Tencent micro-channel is the mainland networking giant, Tencent QQ number of months up to 783.9 million active accounts, is China's largest communications platform, but due from Sina microblogging social networking sites such challenges, QQ number of users, compared with the previous quarter Only flat, growing nearly saturated, as the core of the software Tencent, QQ number of users stagnate makes Tencent guard, on the Sina microblogging period of rapid development, Tencent micro-letters found for penguin empire opened a new situation.Thanks Tencent large user base and market position, micro-channel on-line quickly once ushered in tens of millions of users, on-line 433 days, with the number exceeded 100 million, with more than six months after the 200 million, and its After five months, January 24, 2013, micro-channel users officially exceeded 300 million, in May 2013 micro-channel monthly active users reached 190 million, along with the smart phone market expands, the micro-channel number of users is almost the continuation of this growing trend in the growth. And Tencent micro-channel is brought more conventional use of different ethnic groups, of which nearly half of users is 25-30 years old, mostly white-collar workers located in first-tier cities, unlike Tencent QQ dominated by 15-25 year-olds .
2013 overseas market is the focus of development micro-channel, Overseas positioned as WeChat, has been in more than 100 countries and territories to provide services. The current focus on the development of the Southeast Asian region is facing the user base is weak, strong competitors, high technical threshold challenges, it also brings WeChat is affected by Chinese monitoring privacy issues discussion and controversy.
