Apple will launch a cheap version of the iPhone has been rumored for a long time, they also look forward to a more modest price to acquire the iPhone, Apple has always been in accordance with the policies and practices but according to JP Morgan analyst to analyze this new affordable models may not thought it would be cheap, about $ 350 but a mid-range models. Perhaps compared to the previous iPhone new machine operator parity, but other brands may be regarded as the upper-priced models.
Gokul Hariharan Mark Moskowitz theory is that, when the iPad mini original launch price of $ 329, from all walks of life agreed that their pricing is too high, but the market reaction is very hot, after Google Nexus 7 and Amazon Kindle Fire 249 and 199 dollars sales, upon the market price of the Tablet PC with obvious area is divided into three blocks, namely low-cease models in the $ 599 or more tall-end models with less than $ 249, and the center is the iPad mini the middle of a block.
Turns out that such a strategy to expand the market of Apple tablet. The same situation also occurred in the past iPad nano pricing, when introduced to most of the MP3 player market than many of the costly price of $ 199, the price of $ 299 less than the mainstream iPod, to make a number of years, more than half the shipments are the iPod nano hot scene.
According to them, Apple is very fine in sacrificing some of their profits in exchange for larger shipments and turnover, in order to obtain the market. Therefore, in terms of intellectual phones, Apple may also adopt this mode of operation. The smart phone market, Samsung occupies more than 35% of the market in the 200-500 U.S. dollars in the smart phone market for Apple to launch models between 350-400 U.S. dollars, then in the next 12 months, Apple occupies 20 ~ 25% of the market expected in this block.
image by Google image
original news by daily news biz news (newspaper)
