Lenovo CEO Yang Yuanqing said in an interview, said that within the next year Lenovo smartphone will hit the U.S. market, hoping to be able to help smart phone business PC business's influence in the U.S. market have a better development.
Lenovo will soon surpass HP as the world's largest PC vendor in the global PC market downturn situation, Lenovo product sales and margins continued to maintain a growth, PC business profitability above the industry average. Yang said that as a listed company, you need to consider a lot of development opportunities, even in the PC business satisfactory development of the period, also need to consider a lot.
Lenovo enters smartphone industry market is not long, after two years of development, the association has been in the smartphone market in China climbed to second place, and with Samsung in annual shipments of the gap is not large, according to market research firm IDC data show that in 2012 China's smart phone market share of Lenovo was 11%, compared with the previous year improved 4.1 percentage points, Samsung's market share was 17.4%, Lenovo plans within two years beyond the Chinese market, Samsung became the first major smart handset manufacturers.
2012 Lenovo mobile phone business began to open up overseas markets, the first choice is to enter the emerging markets, the next plan is to enter the European market, the biggest challenge is the U.S. market. Lenovo needs to face Samsung, Apple, HTC competition and consumers in the U.S. market for Lenovo's brand recognition is not high, Lenovo PC in the U.S. market accounted for only 9 percent, the fifth column of the PC market, and Lenovo position in the global market there is a certain gap.
Yang said that the smartphone market getting closer to the fashion industry, marketing is very important for the product, Lenovo will increase funding in this area. In addition to marketing aspects, Europe and emerging markets in the sales channel is also very different, many of the emerging markets is to rely on mobile phone retailer selling products in the U.S. and European markets, handset manufacturers need more support of operators, operator subsidies for improving Product sales are very critical, Lenovo requires carriers in the U.S. market recognition.
