2013, the first quarter of Apple's profit ratio of 37.5% the previous analysts predict this value will be between 37.5% and 38.5%, Apple finally announced the results as the minimum expected value of the industry. Apple's profit margin decline was mainly mobile phones and tablet computer business was the challenge Samsung and other Android manufacturers. Many analysts Another factor - mainland China after-sales service policy changes.
In addition to Philip Elmer-DeWitt, from Asymco, Wells Fargo, Morgan Stanley analysts have expressed the thesame view. In March 2013, the mainland media for two consecutive weeks on Apple's after-sales service policy of Chinese and foreign do not issue reports, a time Apple caught up in the siege of public opinion, and finally Apple CEO Tim Cook Chinese consumers apology, commitment to modify the mainland iPhone warranty policy, the the iPhone warranty period elongated for one year, which happens to be the last day of the first quarter of 2013.
2013Q1 Apple earnings, products and services for individual districts and warranty costs were explained, this part involving a sum of $ 414 million of accrued warranty expenses charged to this part of the expenses from the iPhone, income, revenue downturn led to Apple The company's overall gain fell 1 percentage point. Morgan Stanley analyst Katy Huberty, Apple after-sales service policy in the mainland unmodified, Apple's first quarter profit was 38.4%.
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original news by daily news
